John Deere Company
"Nothing runs like a deere"
Every child knows the company's advertising slogan.
It has long since become a household word. If you look at the company's stock price, there are indeed few companies that have a similar performance to the mechanical engineering company founded in Illinois in 1876, which has made a name for itself worldwide, especially with agricultural vehicles. The company's goals have not changed since it was founded. As Robert Plant, former CEO, once put it: "We are able to feed the world."
Demand for "Deeres" is constantly increasing. The order books are full. Domestic demand is currently so high that even re-imports from foreign manufacturers are taking place.
72% of the company is currently owned by 989 institutional investors and funds. The owners include Bank of America, Oppenheimer, Vanguard, Neuberger, among others.
The annual profit rose from 2.8 to 3.5 billion US dollars in the last three years alone. Almost as high as that of arch-rival Caterpillar ($3.83 billion), although the market capitalization is only about half as high at $32.16 billion (CAT: $68.45 billion).
John Deere's ground force
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"Big Bailer": Deere tritt in den Großpackenpressen
Markt mit zwei neuen Modellen seiner Häcksler-Linie
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Financial Profile / Reports
9RX - The Prairie Monster
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(NB: The failure rate of Deere engines is lower than that of Rolls Royce...)
The new versatility
One innovation that is sure to attract the attention of 4WD enthusiasts is the "HydraCushion" suspension technology as an option for the 9520R, 9570R and 9620R machines. With a 2-cylinder on the front axle and a new suspension system, the Cummins QSX15 15-liter engine eliminates any annoying "lope." The new tractors also get Activecommand Steering as an option.
This system is a drive-by-wire system that makes handling the articulated tractors much easier.
The electronic steering of the computer-controlled system also eliminates some of the "lock-to-lock jerking" of traditional steering systems. The new cab design makes it quite easy for operators to move the machine. The 9R offers the familiar CommandARM control, with integrated display - 7 or 10-inch; the intuitive software displays smartphone-like symbols for operation.
The precision of the controls is still unmatched. No corn cob is left unharvested in the fields. Nothing escapes a Deere. The payback times alone leave the competitors far behind.
long-term performer
John Deere & Co (NYSE:DE) is not an outperformer, and certainly not a high-flyer. Down to earth in the truest sense of the word, the prairie monsters from Moline, Illinois are digging their furrows in the soil of the world. And the return on its shares has been spared from all adversity. For a quarter of a century. And yet it is still in the upper middle range of Wall Street. The profitability and fungibility are high, and its dividend yield makes it more suitable for a retirement portfolio than almost any other capital investment.
John Deere & Co - 5-year-Chart
[Source:Yahoo]
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